For women over 40, 50 & 60
Brands Want Women Like Us. Let's Get You Hired.
I’m Robynn. I’ve spent over 30 years in sales and marketing, and now I film brand content from my living room. I’ll show you the Lazy way to get found, get hired, and get paid. No dancing, no chasing, no turning your life upside down.
Real Brands. Real Paychecks. Filmed on My Phone.
Haircare · Pantene
Wellness · Timeline Longevity Gummies
Home & Wellness · Down to Ground Grounding Sheets
Filmed at home, on my phone. And almost every photo on this site came from a brand shoot too. That’s the Lazy Method.
Brands want creators who look like their customers, and women over 40 are the customers. You don’t need a studio or a crew. You need good light, a phone, and the Lazy Method.
What “Lazy” really means: You don’t have to chase brands or do the 10,000 things the experts say you have to do. Keep doing what you’re already doing, just better. Get your profile brand-ready so when a brand lands on your page, they think, “Wow, I should hire her.”
For brands & agencies
Looking for UGC Creators Over 40?
The directory is brand new, so be one of the first brands to post a project. Tell me what you need, and I’ll match you with brand-ready creators for your brand or your clients.
Free tool
"How do I know what to quote, or whether to accept?"
It’s the question I get most. Whether it’s a $50 offer for one video or a monthly paid partnership, plug in the deal and see what it’s really worth, the lowest you should accept, and a reply you can copy and send.
1
Pick your level
Beginner, Intermediate or Advanced. Each one is explained, so you know where you fit.
2
Set your monthly goal
See what each video needs to pay you, based on your goal and the time you have.
3
Plug in the offer
Hooks, B-roll, usage, gifted deals. Get your real number and a reply you can copy and send.
Coming soon
How to Become a Lazy UGC Creator
The simple, real-world guide to getting found, getting hired, and getting paid by brands. Written for women over 40, 50 and 60, but the Lazy Method works for anyone.
- Get found by brands
- Create content that converts
- Land brand deals without chasing
- Build a business that fits your life
Brand new · Be one of the first to join
Join The Lazy UGC Creator Community
Get support, answers, and accountability from women who are doing this too.
- Step-by-step lessons, with new ones every week
- Two live calls a month, including profile reviews
- A brand-ready listing in The Lazy UGC Creator Directory, where brands find creators over 40
- The How to Become a Lazy UGC Creator ebook, free when it launches
- A deal tracker for your rates and your progress toward your monthly goal (coming soon)
$20/month · Join before Nov 30 to become a Founding Creator
Hi, I'm Robynn
I retired. Then I found UGC.
After more than 30 years in sales and marketing, I didn’t want to stop creating. UGC turned out to be the perfect fit, and now I help women over 40 turn who they already are into brand deals.
Microsoft · P&G · Coca-Cola · Cold Stone Creamery · Tony Robbins
On TikTok
Small Steps to Landing Brand Deals
One short UGC tip a day that you can work on today. Follow along at @robynnantoncreates.