Hi, I'm Robynn
I Retired. Then I Found UGC.
After more than 30 years in sales and marketing, I thought I was done. I ran my own agency, RGA Creative. I worked with global brands and entrepreneurs, created educational and marketing content for Microsoft, worked with organizations connected to Tony Robbins, and consulted with franchise businesses.
Then I retired, and I realized I didn’t want to stop creating. I love it. UGC turned out to be the perfect fit: I film from home, on my schedule, for brands I actually use.
Experience Is Your Superpower. Brands Are Willing to Pay for It.
Here’s what surprised me. Brands aren’t only looking for 22-year-olds with ring lights. They want creators who look like their customers, and women over 40, 50 and 60 are the customers. Our age isn’t something to work around. It’s exactly why we get hired.
So I took everything I know about marketing and turned it into a simple system. No chasing brands, and no doing the 10,000 things the experts tell you to do. Get your profile brand-ready, keep doing what you’re already doing, just better, and let the brands come to you.
That’s the Lazy Method.
About the author
Robynn Anton Berry is the author of How to Become a Lazy UGC Creator and the founder of The Lazy UGC Creator community, where women over 40 learn to land brand deals using the social media profiles they already have.